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Campus Helsingborg

Lund University

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Centre for Retail Research

The retail sector is one of Sweden's largest employers and is an important part of the economy as a whole and people's everyday life. A large portion of consumer income is spent in the retail sector. At the same time the international retail environment is ever changing and this poses new challenges for the retail sector, including its companies, employees and consumers.


In 2016, two new research programs were initiated: Retail Destination and Retail Innovation.

In the first of the two, Retail Destination, the growth of city retail and how retail can be integrated into future urban growth is pivotal.

The overarching importance of retail is essential from a general societal perspective as new types of urban growth are forming but also has special bearing for retail business located in and around cities. The mission here is to generate and contribute knowledge on how cities can grow and develop in ways that are attractive to future citizens.

In the second program, Retail Innovation, studies will be done on different aspects of innovation capacity within the retail sector, based on market intelligence trends such as increasing e-commerce and heightened pressures of change on physical stores.

The ability to progress and show creativeness is highly relevant and of great strategic importance to retailers with a desire to influence and form future conditions. This is also a partly new situation as retail innovation traditionally has been viewed as subordinate, whereas in times ahead it most likely will be considered a priority.

Management group

Ulf Johansson (Centre Director), Professor of Marketing, School of Economics and Management
ulf.johansson@fek.lu.se, +46 (0)46-222 39 16

Cecilia Fredriksson, Professor of Ethnology, Faculty of Social Sciences at Campus Helsingborg
cecilia.fredriksson@ism.lu.se, +46 (0)42-35 66 42

Annika Olsson, Professor of Packaging Logistics, Faculty of Engineering
annika.olsson@plog.lth.se, +46 (0)46-222 97 34

Jens Hultman, Reader in Marketing, School of Economics and Management
jens.hultman@fek.lu.se, +46 (0)46-222 47 75

External members

Jeanette Söderberg, Retail Manager Central Europe, IKEA

John Dawson, Professor Emeritus at the University of Edinburgh

Petra Albuschus, HR Director at the ICA group

Peter Jelkeby, CEO/Executive Clas Ohlson

Therese Möller, HR Specialist, IKEA

Robert Olsson, HR Director, Bergendahls Food

Pia Sandin, Street Director, City of Malmö