Michael Hall, Visiting Professor at the Faculty of Social Sciences
Current position: Dean's Chair in Marketing, Sustainability and Society, Massey University Business School
Current university or institution: Massey University Albany campus
Country: New Zealand
Michael Hall's LinkedIn profile
Why did you choose Lund University?
I have a long connection with researchers from Lund University and especially in tourism and service studies. I received an honorary doctorate from the University so it is really nice as a more experience researcher to be able to continue to work with people and encourage the further development of leading research where I can.
Can you briefly describe your current research?
My work has a number of connected strands but broadly I look at issues of sustainability, resilience, consumption, and regional development in relation to tourism and services. Looking at the interrelationships at different scales as well as the significance of factors such as geopolitics, digital technologies, and political consumerism.
What will be your main research focus during your time at Lund University?
In terms of research it will most like be in the area of sustainable consumption and degrowth but also seeing how it links in with organisational, community and individual behaviours. But some of time will also be spent sharing with colleagues and students about how we best do research in the current environment.
Nadia Kaneva, Visiting Professor at the Faculty of Social Sciences
Current position: Professor
Current university or institution: University of Denver
Country: USA
Nadia Kaneva's LinkedIn profile
Why did you choose Lund University?
I was attracted by Lund University’s record of world-leading research in strategic and global communication.
My work on nation branding and public diplomacy aligns closely with the scholarship of colleagues in Lund’s Department of Communication and I am excited to expand our collaborative research. Studying the role of strategic communication in a world marked by conflict is particularly important.
Can you briefly describe your current research?
My research advances critical and feminist perspectives on nation branding and public diplomacy, with a long‑standing focus on national identity, governance, and power relations in the post-socialist space. I am especially interested in the influence of promotional discourses and logics on national governance and geopolitical meaning.
What will be your main research focus during your time at Lund University?
During my time at Lund, I will work on a monograph that examines Ukraine’s strategic communication efforts to shape international perceptions and mobilize support since the start of Russia’s full-scale invasion in 2022.
I also look forward to exploring new research paths that focus on the intersections of strategic narratives and democratic resilience.
Read more: https://www.lunduniversity.lu.se/lund-university-programme-global-excellence-2025
